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Hi, I’m Amber

I love UX and I’ve built some businesses, won a bunch of awards, and even written a best-seller.

I’m fresh off a Bay Area startup

Where I focused on the UX and product disciplines for building a best in class visual intelligence system to apply machine learning to massive data sets. 

My Story So Far

I absolutely love UX work. It’s more than a career for me, it’s a calling. From personas to journey maps to testing product designs with real users—I love all aspects of UX work. 

I’ve been fortunate to share this love with dozens of clients on hundreds of projects and I’ve made a few million off this passion and skill. 

For more than a decade I was a partner in a design and technology firm and for the last three years I’ve been helping to build a top tier VC-backed startup focusing on applied machine learning. 

I write about UX everywhere, efficiency, design leadership, and how to run a design department or agency.


  • User Experience (UX)

  • Product Design

  • Leadership

  • Design Organizations

UX Magic is getting exactly what you need when you need it.

Here are some cool things I’ve worked on


UI/UX for machine learning to tame and make sense of visual assets

Action Target

Patented user interface for advanced firearm training


UI/UX to view movie dailies for film crews, directors, and producers

5 other awesome projects

A quick look at some cool things we’ve done over the years

I just want to build cool stuff with good people.